Creating Surveys

Surveys are essential to gather actionable user insights, validate hypotheses, and measure satisfaction. Blitzllama makes it simple to create, customize, and distribute surveys to the right users at the right time.

This guide will take you through two broad steps: Framing the Right Questions and Configuring the Distribution.

Framing the Right Questions

1. Choose a Template or Start from Scratch

Navigate to the Research Tab on Blitzllama's dashboard and click the "Launch Research" CTA in the top-right corner. Then, choose one of the following options:

• "Create new survey": Start from scratch and design your survey based on your specific needs.

• "Choose from templates": Select from 60+ survey templates used by top companies to save time and leverage best practices.

Tip: Start with the Testing Template or the Measure Product Market Fit template.

2. Question Types

Blitzllama offers a variety of question types to cater to different survey objectives:

Rating - Number (1-5 scale)
Rating - Emoji (1-5 scale)
Rating - Stars (1-5 scale)
Rating - NPS (0-10 scale)
Choices - Single Select (choose one option)
Choices - Multi Select (choose multiple options)
Open Ended Text
Prompt
Thank You Card

3. Use AI to Frame or Refine Questions

Blitzllama's AI-survey creator is preloaded with your company's context and helps frame high-quality, relevant questions. Here's how to use it:

1. Add your survey’s objectives and hypotheses to personalize questions.

2. Choose:

   • "Evaluative" for objective questions (ratings, choices).

   • "Generative" for open-ended questions.

3. Set the maximum number of questions.

4. Click "Generate" to create the survey.

You can edit the AI-generated questions if needed.

4. Customizing Questions and Logic

• Add conditional logic to display questions based on specific criteria.

• Include images above question text for richer context.

• Customize all text elements (subtext, legends, CTAs) and enable option shuffling to avoid response bias.

5. Adding Multiple Languages

• Personalize survey language into 50+ languages based on users' app language preferences.

• Multilingual responses are automatically translated into English while preserving the original text.

• AI-analysis is performed on all multilingual responses.

6. Personalize Questions with User Attributes and Event Properties

Use personalization to boost response rates:

• Boost response rates by personalizing questions:

  • Use user attributes: E.g., "Hey Jack, do you have a minute?"

  • Use event properties: E.g., "How would you rate your 'iPhone 15' purchase experience?'

Implement personalization using liquid tags. For more information, refer to the personalization documentation for details.

Configuring the Distribution

1. Choose Platform

Blitzllama supports all major mobile and web platforms. If you haven't integrated Blitzllama yet, refer to the integration documentation.

You can also launch surveys as link surveys and distribute via Email or WhatsApp.

Tip: Link surveys are ideal for quick feedback from segmented user groups outside your app.

2. Cohort Targeting

Precisely control which users see surveys:

• By default, surveys are shown to all users.

• To refine targeting, you can:

  • Add user attribute conditions.

  • Upload a CSV of user IDs.

  • Use cohorts from tools like Mixpanel, Segment, or Amplitude.

Example: Target users who completed a new feature onboarding to understand their first impressions.

3. Trigger Surveys

Use triggers to display surveys at the optimal moment in the user experience:

• Select from your configured triggers in the dropdown.

• Prioritize surveys if multiple are set on a single trigger.

Best Practice: Trigger surveys immediately after a key action, like completing a purchase, for higher response rates.

4. Survey Frequency

• Wait period: Set the minimum days between surveys to avoid overwhelming users. This applies across all Blitzllama surveys, ensuring users are not overwhelmed with frequent surveys.

• Repeat frequency: Control how often a user sees the same survey:

  • Number of times viewed.

  • Response to the first question.

  • Completion of the survey.

  

5. Sample Size and End Conditions

• Sample Size: Default is 500, but you can set no limits too (i.e. collect infinitely).

• End Date: Set a specific end date if needed.

• Daily Limits: Restrict the number of responses per day.

Customizing the UI/UX

Before launching, head to the Settings Tab to customize the survey’s look and feel:

• All colors are customizable. You can create custom themes.

  
• Web surveys have additional options: positions, custom CSS, and fonts.

  
• For link surveys, you can customize the survey URL.

  

Best Practices for PMs

1. Keep Surveys Short: Aim for under 10 questions to maximize completion.

2. Mix Question Types: Combine ratings and open-ended questions for rich insights.

3. Survey Timing: Trigger surveys contextually (e.g., post-action).

4. Analyze & Act: Use feedback to iterate and improve features.

You’re Ready to Launch!

• Save the draft, edit after launch, or pause anytime.

• Ready to gain actionable insights? Head to Blitzllama's dashboard and launch your first Blitzllama survey!